By Cybercode.ph Editorial Team
Last materially reviewed: September 5, 2026
Direct Answer
If a Shopee or Lazada listing infringes your trademark, preserve the listing and seller evidence before filing through the marketplace’s IP rights-holder system. Shopee operates a Brand IP Portal, while Lazada uses the Alibaba Group Intellectual Property Protection Platform (IPP Platform) for rights-holder takedowns.
Key Takeaways
- Capture the listing URL, seller/shop ID, product images, price and description before takedown.
- Shopee’s Brand IP Portal is a centralized platform for rights holders to register IP and report violations.
- Lazada’s IPP Platform accepts takedown requests based on trademark, copyright and patent rights.
- Do not label an item “counterfeit” unless you have evidence supporting that conclusion.
- Repeat sellers and coordinated networks may justify IPOPHL or law-enforcement escalation.
Decision Snapshot
Unauthorized use of logo but genuine goods? Analyze trademark use, reseller context and listing presentation before calling it counterfeit.
Fake goods using your mark? Preserve counterfeit indicators, product images, packaging and test-purchase evidence.
Seller returns under new accounts? Track recurring identifiers and escalate beyond single-listing reports.
Shopee Brand IP Portal
Shopee describes its Brand IP Portal as a one-stop system where rights holders can register intellectual-property information, report violations and monitor case status. Its brand-protection site also describes dedicated notice-and-takedown and repeat-offender controls.
Lazada IPP Platform
Lazada’s Intellectual Property Protection Platform allows rights holders to register, submit takedown requests and track complaints and counter-notices. Lazada states that the platform accepts trademark, copyright and patent-based requests.
Evidence to Prepare
- Trademark registration certificate and owner details.
- Authorization letter if an agent files for the owner.
- Listing and seller URLs.
- Side-by-side comparison with authentic goods.
- Photos of packaging, labels and serial numbers where relevant.
- Test purchase and delivery evidence if needed.
- Repeat-offender history.
When to Escalate to IPOPHL
IPOPHL’s Enforcement Office accepts reports involving online counterfeiting and piracy and specifically asks for online shop URLs or other online references. IPOPHL has also facilitated an e-commerce MOU involving major platforms and rights holders to improve takedown cooperation.
Related Cybercode Guides
- Fake Online Store Using My Brand
- Trademark Infringement Philippines
- Internet Transactions Act Philippines
- Trademark Philippines
Frequently Asked Questions
Do I need a lawyer to submit a platform report?
Not necessarily. Rights-holder portals are designed for direct reporting, although complex disputes or counter-notices may justify legal advice.
What if the seller files a counter-notice?
Review the platform procedure and the evidence carefully. A counter-notice may require the rights holder to decide whether to escalate through formal legal channels.
Can I report multiple listings?
Yes, rights-holder portals are designed to support repeated enforcement, but organize evidence consistently so duplicate and repeat sellers can be identified.
Official Sources
Disclaimer
Important: This article provides general educational information about Philippine law, regulation, cybersecurity, technology, or business compliance. It is not legal advice and does not create an attorney-client relationship. Laws, agency procedures, technical standards, platform rules, and the facts of each situation may change the result. Verify current requirements through the cited official sources and seek qualified professional advice when your rights, deadlines, money, safety, or legal exposure may be affected.